I was recently looking at the “competition’s” websites as I often do to see what other departments are posting and updating. There are some really great fire department sites on Long Island. Unfortunately it dawned on me that even some of the top sites, and even in their contact areas, do not list an email address to reach.
Archives for website
One of the areas on my Department website that I am not satisfied with is the Media Pressroom tab. I had information in the Pressroom, but was never really satisfied with the way it was presented. So, on this Monday, I present you with some of the items I will place on my retooled media area and look in return for your suggestions on administering a Pressroom on your website.
With all the snow in the northeast during this bitter winter a good old “Adopt a Hydrant” program was in order. I am happy to report that it was a big success, due in no small part to the new strength of the word “public” in public relations.
Hard copy vs. electronic news releases and stories: two different sets of rules to follow
2 comments
There is, in my estimation, a large difference in sending a hard copy press release or story to the media versus electronically transmitted news. I, like most, send releases and stories about my Department almost exclusively to the media via e-mail. Less is certainly more when a media outlet reviews your materials electronically.
