At one time, especially in the suburban volunteer fire service, when an incident was newsworthy a simple formula was established for reporting. Type out a press release (yes type), mail it to the community newspaper, enclose a picture or negative from the photos you developed at the drug store and wait a week for the public to learn more about the fire. But those were kinder, gentler times. Now instantaneous PR is a 24/7/365 job, even for volunteer PIO’s. We must always be on our toes listening to what the community, bloggers and press are saying about us.
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This is pretty cool. Today’s post is just a bunch of useless knowledge. Mark Steiger, a firefighter friend of mine from east Texas saw my Fourth of July post about the founding father of the volunteer fire service, Benjamin Franklin. Mark MC’s a holiday parade each year. Before the festivities get underway he regales the crowd with some Colonial era useless facts. I know it’s not PIO relevant, but it’s allot of fun to read.
I think we should all take a moment out of our Fourth of July festivities to think about, and express our deepest gratitude to the founding fathers of our great country for what they did in establishing the framework of a democracy that has survived the test of time.
Of all the forefathers, the one we should place on the highest pedestal is Benjamin Franklin who among his greatest accomplishments was the founding of the volunteer fire service.
