It seems as PIO’s that we are beginning to look at the dawning of an era where one persons negative observation of our departments can be magnified a thousand fold through the use of social media. The power of the pen has become the power of the keyboard and we have to be prepared.
Archives for tsa
Over the holiday weekend I have had the opportunity to do some reading and investigation to attempt to put together the facts from a PR perspective of how things could go so terribly wrong in terms of the “they against us” attitude most folks now have towards the TSA. A number of PR gaffs has lead to this perception.
First off the lame TSA Administrator John Pistole used a worn out administration card saying the TSA knows what right for our citizens but unfortunately they haven’t done a good enough job educating people. Again, we’re so stupid that the wonderful changes they put in place and the stellar way in which they presented it to the public is above our scope of appreciation.
Today I look at the power of viral video and how it can make a big problem into a humungous problem.
We are certainly all aware of the new TSA mandates regarding personal search in airports if you wave off the new full body scanning machines. I find this to be intrusive and in many instances counterproductive. Since every recent terrorist criminal has gotten through screening before attempting to do damage, the current screening hardware is always one generation older then the minds of the Islamic terrorist. They operate by seeking out ways to bypass current means of screening. That is why we never see any of these losers caught at a security checkpoint. The Israeli system of psychological questioning and profiling has been pretty much full proof and should teach us a lesson into the direction we should take in the future.
When I departed Long Island for Las Vegas a few days ago I noticed that the TSA was profiling blue hair. Oh I understand everyone is on edge with recent breeches, put this was the definitive example of perhaps spending too much time on the wrong person.
