A few days ago I was the guest speaker at the local Rotary. I was giving the Rotarians a general overview of my department and how we provide service to the community. In preparing an outline for my remarks I recalled that a member in the club always throws out a historic trivia challenge during the meetings. His facts are great and always met with amazement and a rumbling across the room of “I didn’t know that!”
Not to be one upped I needed a great wow factor fact about the fire service to win over the hearts and minds.
Talking about all the virtues of your department in one sitting can create a muddled message. Sometimes it is better to just focus in on one issue at a time.
A few months ago a fire took place in Smithtown, NY where I serve as the fire departments PIO. It was as routine as a small working fire could be. A heavy rainstorm caused a neon sign in the window of a nail salon to catch fire after water leaked through the plate glass seal. The fire was quickly knocked down and we headed for home.
I wrote a few days ago about the tragic manhole accident in my own town, Smithtown, NY, that took the life of a seventeen year old boy. The incident was toned out at 9:11pm this past Sunday night.
One of the rudimentary things we first learn in the volunteer fire service is to start your size up the moment your pager tones you out. Draw a mental image of where the call is, what type of building and its construction, what equipment will be needed etc. Another early lesson is to do size up virtually all the time, when you are driving through your neighborhood, when you enter a business, when you visit you kid’s school. This could prepare you for future alarms to these areas.
