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Our Fire Departments live in a Virtual TV Reality Show

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In one of my other lives I am the lead broadcaster for Verizon Fios cable coverage of the NASCAR races at Long Island’s Riverhead Raceway. The weekly production is a “production.” A crew of around 10 toils for a good part of the afternoon to get the cables, cameras, monitors, microphones, headsets and electronic equipment in place to make things hum during the evening boradcast.

This past Saturday a racing fan with a small Flip HD video camera came up to me with a request. This woman asked me if it was permissible to video some of the racing action. She told me her son was a frequent visitor to the track and is now in the Army stationed at Fort Jackson. She felt this would be a taste of home for him. I told her it was fine and she proceeded to take her seat in the grandstand with a bunch of family members.

While we worked our way through the Verizon broadcast I noticed this woman shooting the races, interviewing family members for her son, interviewing drivers who went to sit in the grandstand after they raced.

This woman was virtually able to do with a $150 camera what it took two announcers, a 10 man crew and tend of thousands of dollars in equipment to accomplish.

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The Famous Denniston Theory of Crisis Communications

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nascarA few months back my department reinforced a standing policy that overnight Company duty crews need to be in place to provide a first due engine or truck. Each Company, on a rotating basis, provides one month of overnight service a few times a year.

A firefighter came up to me a few days after the policy was reviewed by the Chiefs in front of the membership and made this startling statement – “Everyone is up in arms over this policy. Guys are going to just stop answering calls altogether if we have to spend months getting up overnight.”

At one time in my life I would have immediately looked at this statement as a sign of mass internal discontent that could create a major crisis within the department. I would go into crisis communications mode. But I’m older and smarter now and I use as the litmus test the famed Denniston Theory of Crisis Communications.

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