Even after the masses spoke out against Washington’s way of doing business during the last election, politicians and their minions continue to try to spin their talking points to the American people like we just fell off the turnip truck.
It doesn’t make a difference whether it is a democrats or republican, these empty suits continue to use the same old political talking points they used before the election and expect us to fall in line like sheep.
A couple of years ago one of the guys at the firehouse was showing me how to use Photoshop. I needed to learn some simple skills – specifically how to erase license plates from MVA photos I wanted to send to the press. As a result of boredom over the lesson the famed “sock on fire” trick photo shot was created.
It’s pretty funny when you look at some of the altered images people create with programs like Photoshop, but it is no laughing matter when the press or a news source uses these tools to create something that isn’t really there.
I have tremendous admiration for GEN Stanley McChrystal. I respect his dedication to attain victory, his strategic objectives and his pursuit to get the assets this country needs in the Afghan theater to get the job done.
Through some of my past posts, referring to President Obama’s crisis leadership, you may sense that I am less then enamored of his decision making process. Yet in the McChrystal-Obama dispute I have to lean towards the Presidents side in this one.
The lifeblood of the volunteer fire service is the adherence to the chain of command. If a Captain is badmouthing or second guessing the Chief, the chain is snapped and chaos ensues. Lack of response to direct orders or discrediting the Chief to members of the Department has never resulted in a positive outcome. It can only lead to internal firehouse strife and ineffective operations on the fireground.
When we look at any crisis communications scenario we work hard to anticipate the unanticipated and deal with it using the best knowledge base we have accumulated over the years. Maybe a certain technique we learned at an industry seminar or college class, maybe a case study of another crisis incident that we garnered good intelligence and experience from.
While it’s great to be book smart and learn from others experience, the top element, in my mind, of dealing with any crisis communications incident is to have COMMON SENSE. Yes, PR is allot about COMMON SENSE. There are many out there who make good livings in PR, are book smart and savvy, but totally lack COMMON SENSE.
This lack of COMMON SENSE can be traced to both the doors of the White House and hallowed hall of BP corporate headquarters in the way these two organizations blatantly lacked any tact in three incidents that happened over the weekend.
There was a time when a good crisis communication plan addressed the situation at hand in a timely transparent manner. The plan owned up to admitting and confronting the bad, showing a solid plan for rectifying the situation and giving folks confidence that the best and brightest were working to develop the best resolution.
In the BP debacle the crisis communications plan of both the oil giant and the federal government seems to be constructed around a template of protecting our image to protect our stock and assets on BP’s front and blaming the other guy and passing the buck on the federal end to protect political assets. Neither plan as it stands is giving much solace or sorely needed answers to the American public.
From a crisis communications point of view the Obama administration has failed miserably in providing any sort of semblance of order in providing crucial information, known expertise or a strong face and voice for the overwhelming oil spill in the Gulf.
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