A couple of years ago one of the guys at the firehouse was showing me how to use Photoshop. I needed to learn some simple skills – specifically how to erase license plates from MVA photos I wanted to send to the press. As a result of boredom over the lesson the famed “sock on fire” trick photo shot was created.
It’s pretty funny when you look at some of the altered images people create with programs like Photoshop, but it is no laughing matter when the press or a news source uses these tools to create something that isn’t really there.
I’m in Las Vegas this week attending a conference. Last night I went to dinner with a bunch of guys from Medina, Ohio who are huge Cleveland Cavalier fans. We positioned ourselves near a mega screen monitor so we could see the Cavs ultimately pounded by the Celtics 120-88.
With all the snow in the northeast during this bitter winter a good old “Adopt a Hydrant” program was in order. I am happy to report that it was a big success, due in no small part to the new strength of the word “public” in public relations.
