There are many cycles when I am constantly sending releases and news to the media. If my department has a particularly busy run schedule, newsworthy assessment of the incidents quickly follow. There are other cycles though when alarms settle down and the flow of information to the media takes a brief hiatus. To avoid being out of sight, out of mind, I make sure that my department, especially in the local community newspapers, has placement at least twice a month. One way I do this is with news “fillers.”
Archives for news
Hard copy vs. electronic news releases and stories: two different sets of rules to follow
2 comments
There is, in my estimation, a large difference in sending a hard copy press release or story to the media versus electronically transmitted news. I, like most, send releases and stories about my Department almost exclusively to the media via e-mail. Less is certainly more when a media outlet reviews your materials electronically.
