There is a certain group of trend arbiters around whom I envision being skinny, wearing all black, with black framed glasses who think that when they speak the entire work of public relations will turn on a dime to do their bidding.
Over the last several years I am becoming progressively irritated when PR pundits keep saying that the standard press release is dead. Maybe the body is cold from where they sit, but in our line of work the old tried and true, boring and predictable press release is our lifeline to the media.
I had this brilliant idea last year of doing a public service campaign to promote the fact that my Department had an active Twitter presence that provided relevant information about fire scenes and MVA’s in real time so residents could know what roads where being closed and how traffic was being diverted. This I thought was a great way to utilize Twitter for the public good.
I always thought OnStar walked a fine line in their radio commercials when it comes to their first responder interaction.
