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They all acted Stupidly

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Isn’t it strange that if you are late paying your electric, gas, oil or phone bill you will usually receive a grace period due to the potential problems the lack of service might present. Obviously one can freeze to death and the amount of money owed would never compensate for that death. Local government and the utility provider would look pretty foolish if a citizen couldn’t afford to pay a bill and suffered the ultimate price.

So to put things in perspective, if you owe say $500 on an outstanding electric bill but you didn’t pay $75 to protect your house from burning down, the lights can stay on while the home burns to the ground.

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Army Online Social Media Etiquette

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This is a pretty bare bones Power Point presented by the Army titled “Online Etiquette: 5 Things every Solider should know.”  When you scroll through the 8 slide presentation just substitute firefighter for soldier and you can see the parallels in online social media interaction etiquette between the two services.

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Firematic Funeral

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funeralI’m going to a Firematic Service for a deceased honorary member tonight. We’ll gather at the firehouse in our Class A uniforms and proceed to the Funeral Home. I know a large number of members will attend, they always do. Those in attendance will line up single file on both sides of the parlor room, remove cover, listen to the brief service and then in groups of two, proceed to the coffin for a final salute.

I’ve been to more Firematic Services then I can remember. Some have been for younger members that I knew well, but most have been for senior guys who served many years ago and who I hardly, if at all knew.

What motivates so many to go to these services and pay tribute to those we might have just known in passing or given a quick, “how you doing?” nod to?

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The Famous Denniston Theory of Crisis Communications

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nascarA few months back my department reinforced a standing policy that overnight Company duty crews need to be in place to provide a first due engine or truck. Each Company, on a rotating basis, provides one month of overnight service a few times a year.

A firefighter came up to me a few days after the policy was reviewed by the Chiefs in front of the membership and made this startling statement – “Everyone is up in arms over this policy. Guys are going to just stop answering calls altogether if we have to spend months getting up overnight.”

At one time in my life I would have immediately looked at this statement as a sign of mass internal discontent that could create a major crisis within the department. I would go into crisis communications mode. But I’m older and smarter now and I use as the litmus test the famed Denniston Theory of Crisis Communications.

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A Double Dose of Stress

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stressWe have all know for some time that in many surveys firefighting rates at the top of the chart in “most stressful” jobs. This fact again proved to be true in a recent survey held by CareerCast.com. where firefighters ranked as number one.

It appears that we, as PIO’s, get the double whammy though. Hurry to the head of the line for a stress test because we also rank in the top 10! According to the same study public relations officers ranked eighth in stressful occupations.

If you have the unenviable task of being in a volunteer fire department and serve as both firefighter/PIO it appears you are heading for the five packs of Marlboro’s a day plan.

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Politics and Uniforms don’t Mix

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vote2I just received an outrageous e-mail about a new political candidate in our congressional district whose campaign rep requested the pleasure of our company at an event taking place sometime at a restaurant in our community. I say sometime because no date or time was listed on the e-mail invite, just the restaurant. A rather small oversight don’t you think.

The lack of proofreading while ridiculous is not what got me angered. What did is the fact that as first responders, in our roles as firefighters, EMT’s, Chiefs, PIO’s etc. we really must maintain an apolitical posture. This e-mail smelled like a good opportunity for this candidate to have some photo opp time with folks in uniform. You want to tour our department and hear in a straightforward manner about what we do and how we serve the community, that’s fine, but don’t put us into one of the rings of your traveling circus.

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Politically Correct

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nowickWe held our 102nd Installation of Officers this past Saturday night. I wrote a post on public perception of installations a few days ago. Contrary to popular belief we did not have to tap the nuclear arsenal to quell any disturbances in the community from rampaging firefighters.

In addition to the installation of officers, Firefighter of the Year Awards, (I was shocked to get the 2009 Firefighter of the Year) service pins (two 50 year members) and speeches, two legislative awards were presented. Congressman Timothy Bishop and Suffolk County Legislator Lynn Nowick were given Special Achievement Awards. Both help our department in many ways. Bishop helped us obtain a new ambulance through a grant and Nowick works the Legislature for us to make sure we get our just due when it comes to extra County funding.

As Public Information Officer I think it is important that we publicize these types of legislative awards as much as possibly. This is a kinder and gentler form of political payback for a job well done.

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A recent Post plays Out

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Department Meeting August 2009 961Talk about timing. Just yesterday morning I posted about the three quick decisions I have to make as a firefighter/PIO when I arrive at a scene. They were, perform the duties of a firefighter if manpower is lacking, perform my normal duties as the PIO, or watch to see the scene unfold to determine where I can best serve. I also mentioned that I occasionally go behind the lines to interact with bystanders. Little did I know that just a few hours later I would have to use all three options when we were toned out to a fully involved house fire.

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OnStar – Give us some Credit!

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onstarI always thought OnStar walked a fine line in their radio commercials when it comes to their first responder interaction.

 On one hand their service provides motorists the opportunity of having an intermediary act on their behalf in an emergency.

 An OnStar advisor, in an MVA for example, is automatically alerted as soon as air bags are deployed. Using GPS, the advisor is able to pinpoint the exact location of the accident and relay the information to a 911 dispatcher. This can save precious minutes in response time, especially when those involved in an accident do not know their exact location, or their injuries are so severe they cannot respond, do not have a cell phone or cannot call on a phone.

 On the other hand, and this is where I object, their commercials make their advisors look like EMT’s, police experts and firefighters all rolled into one.

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A Volunteer Fire PIO must have a redundant “tool box”

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flipAs a volunteer fire department PIO, and not in house based, I have to be prepared to respond from wherever I am in the community when an alarm is toned out. Since my main PIO “toolbox” is located at the main house, I need a fully redundant system that can duplicate some of the items I keep in the firehouse.

At the firehouse I have a large camera bag that holds the following items –

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When to Pull the Trigger – Response to an Automatic Alarm

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duct-detectorI’ve posted before about the fine line of balancing responsibilities as a PIO and firefighter. A recent automatic alarm call was a case in point.

My Department received an automatic alarm call for a duct detector activation at a popular Italian restaurant in town. Just a few weeks back we were at the same establishment for a similar call. The alarm toned out at just around 23:30 after the restaurant closed. There were no customers on the premises, but the wait and counter staff as well as kitchen personnel were all still working on straightening things out for closing.

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LAS VEGAS FIRE DEPARTMENT GYM USE POLICY IN BAD SHAPE

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LasVegasThe Las Vegas Fire Department is catching the ire of many residents who are upset at seeing fire apparatus parked in front of health clubs while entire crews workout during shift hours. This is a potential full community mega ton public relations bomb that can be diffused with some communications finesse.

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Tragic Flint, Michigan apartment fire raises response time questions

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flint3

Many of us have been following the tragic townhouse fire in Flint, Michigan this past Saturday that took the lives of four children ranging in age from 1 to 4. A full investigation is underway to determine two key issues. The first is how the blaze started.

Currently the theory is that one of the children’s fathers allegedly fell asleep while babysitting with food on the stove. Some neighbors claim he was not in the building at all when the fire raged.

The second issue, more germane to The Fire PIO,  is how the Flint Fire Department will answer allegations that their response time was inadequate, and what the closing of a local firehouse might have played in the tragedy.

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No Day of Rest for the PIO

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coffeeI always love going to the firehouse on an early Sunday morning and having a cup of coffee while shooting the breeze with those congregating before Church or gearing up for a day with the family. I didn’t expect to drink my coffee today while getting hammered for not holding the lofty position of Czar of all Media.

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What’s your take on Citizen Journalists?

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citizenI’m trying to get my arms around this whole subject of “citizen journalism.” Where at one time our biggest dilemma was trying to figure out if a local stringer was the real deal, we are now confronted with any private person with a camera phone being able to call themselves a journalist. This is not some cottage industry. CNN, Fox and a host of newspapers like the Washington Times all encourage citizen journalism.

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Decorum on the Fire Ground is no Laughing Matter

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fireline

When we signed on the dotted line to become firefighters we quickly became the guys on the other side of the yellow caution tape. While we go about our business of fire suppression or extrication or EMS emergencies the public is watching us at the scene with critical eyes. In essence we are characters in a drama being played out before them.

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