A few years back I had the opportunity to visit and tour the Microsoft House of the Future on their campus in Seattle. The house, which looks like the interior of a real house, thrusts you 20 years into the future to show you how Microsoft products in R&D will help enhance our lives. One of the recurring themes during the visit was how “smart phones” would become the virtual nerve center of our daily life. The phones would open our front door, scan merchandise in stores, act as the remote to our electronics and do all the functions of our PC’s. Sort of like the famous Honeymooners episode where Ralph is the Chef of the Future selling one kitchen gadget that does the work of many.
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I was cleaning out my favorites file from Internet Explorer last night. Many websites that you initially list as a favorite fade fast from the memory. I came across a site I made a favorite about a year ago. The “Ambassablog” is an employee blog of the San Diego County Regional Airport Authority. Since I last looked several months ago, it has become an “award winning blog.”
This is a testament to Steven Shultz, the deputy PR director for the Authority. We all know as PIO’s, whether in a paid or volunteer department, the difficult process at times of convincing the powers that be to use creative tools to enhance our relationship with both the public and employees. Sometimes it’s better to sun on the beach then go in the water and get hit by a big wave.
The critical eye of the electronic media will view us in greater real time as more and more outlets start using the LiveU system. The system bridges the bandwidth gap needed for live video transmission by “bonding” together multiple cell phone circuits, and according to many news outlets, could substantially reduce the cost of newsgathering and increase their amount of live coverage at breaking scenes.
