I was driving to the airport a couple of hours ago after attending the Maryland State American Legion Convention in Ocean City.
Great place to hang out for a couple of days!
I was not going to post today but was listening to Fox on Sirius and heard a story about Apple holding a press conference tomorrow. Since this is a first time they are facing a negative situation in many moons, I thought I’d give you a heads up to closely follow how their PR strategy follows through. I call following these stories “recreational PR.” It’s a great sport to watch how the big guys handle a crisis.
We all know the feeling of getting the page in the wee hours to respond to an incident that requires the attention of the public information office.
The Las Vegas Fire Department is catching the ire of many residents who are upset at seeing fire apparatus parked in front of health clubs while entire crews workout during shift hours. This is a potential full community mega ton public relations bomb that can be diffused with some communications finesse.
I have taken a few days to review all the public information related quotes pertaining to the plane crash and fire in Austin, Texas.
In the midst of an audience that looked like they were placed there as part of a juicer infomercial, and a script that sounded like a 19 year old killer reading remarks prepared by his lawyer before a death sentence, Tiger Woods failed as both a person and convincing communicator.
From a PIO standpoint, I thought I would never say this, but I would rather see a total press blackout then continue to allow the blather coming out of government official’s mouths about the tragic fire in Flint, Michigan last Saturday night that took the lives of four young children.
