As you may recall this past September 1st, a man armed with guns and explosives entered Discovery’s HQ building in Maryland and took three individuals hostage for several hours. Thankfully no employees were hurt or killed; the gunman was shot by police during their operation to rescue the hostages.
Often I am asked by PR execs from for profit corporations what protocols I feel they should put in place in the event of a crisis, whether it is fire or law enforcement that might occur on their premises.
We all know the feeling of getting the page in the wee hours to respond to an incident that requires the attention of the public information office.
I want to thank Doug Walton who forwarded me this story from Gerald Baron who writes 
One of the rudimentary things we first learn in the volunteer fire service is to start your size up the moment your pager tones you out. Draw a mental image of where the call is, what type of building and its construction, what equipment will be needed etc. Another early lesson is to do size up virtually all the time, when you are driving through your neighborhood, when you enter a business, when you visit you kid’s school. This could prepare you for future alarms to these areas.
From a PIO standpoint, I thought I would never say this, but I would rather see a total press blackout then continue to allow the blather coming out of government official’s mouths about the tragic fire in Flint, Michigan last Saturday night that took the lives of four young children.
