I am a firm believer in reading and absorbing research and surveys done nationally for how old and new media interact. There are lessons to be learned from this national research on how we should interact in our own communities.
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In the first responder world there are two types of press releases, those that must be published and those that need a compelling reason to get print.
In our business if we operate at a significant fire or MVA we stand a 99.9% chance that our information will be picked up by the press. We are talking about hard news .
If we are pitching fire prevention day, our installation dinner or other similar story the chances of getting placement are greatly diminished.
I have discussed on the pages of this blog many times the use of social media, specifically Twitter, to keep residents informed of emergencies. It appears more and more municipalities are turning to Twitter to keep citizens informed.
Once again proving its utility for just about any situation, Twitter came to the rescue of Northeasterners plowed under by snow last week.
