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Good Generic Photo’s help your Department’s Outreach

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I was contacted a few weeks ago by a free distribution children’s magazine that was doing a story on what kids wanted to be when they grew up. Obviously, as it has been for generations, becoming a firefighter ranked right up towards the top.

The editor did not need the Departments input into the story but instead wanted me to e-mail a series of photo’s that depicted what we do both in the firehouse and at a scene without being too graphic for children to look at.

I try to always keep a good assortment of generic action shots handy if requested for a story. Some are as old as four years but are always proven winners when used. By “winners” I mean that a story such as in the children’s magazine can become a “picture led story” where our photo can lead the rest of the piece because of the quality of the picture.

 By going the extra yard for media outlets looking for photos to accompany some of their stories, you can be assured that in the future when an editor is looking for a quote for a fire safety piece you’ll get the call.

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