Kind of a strange post today that takes us to a world of public relations we never see. Last month I had a meeting with some of my staff to figure out ways to make our press presentation packages look better. We have outstanding brochures and flyers, but were lacking in ways to present customized materials.
Both in the Department, and in my regular job, budgets continue to get crunched so there is not much latitude to be creative if it increases cost. The big brainstorm was to get a machine that allows us to do spiral binding of presentation folders.
I was recently reviewing some of the press packages that various PR and marketing firms were producing for the World Cup.
Many were mega bucks costly, pretentious and over the top, but certainly creative. I give you this link to a NIKE “Write the Future” campaign that they are doing in conjunction with the games. What would we do if we had million dollar budgets to produce just one press kit?
The press kit included hand carved crayons of soccer player.
As a bonus, if any of you can figure out what the “Write the Future’ commercial is all about I’ll give you a free subscription to FIRE RESCUE magazine.
HERE’S THE LINK: http://www.notcot.com/archives/2010/06/wk-crayola-nike-write-the-futu.php
Also on The Fire PIO…
- Press Releases are not dead in our neck of the woods – September 15, 2010
- Responding to unfounded Complaints – November 12, 2010
- Even the Walls have Ears – November 24, 2010
- Reporters and Bloggers – October 25, 2010
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