While I was at a conference in Las Vegas last week I had the opportunity to speak to some SONY execs. I always like to hear top corporate marketing people talk about the trends and new techniques they are examining.
The talk turned to social media. As this form of communications continues to evolve the stark reality is if you are waiting at the station the train has already passed you by. If you are not actively engaged in social media or even on the most basic level, frequent updates on the content of your website, you are letting the fastest growing form of communication with you community slip away.
I was steered to an amazing video that was shown recently by SONY at their executive conference. It speaks to technology on steroids, the exponential growth of knowledge, and the challenge facing all of us as PIO’s to stay current and champion the use of social media.
And if your excuse is that social media is only for a younger demographic, watch for the statistic in the video on one of the fastest growing groups on Facebook.
Also on The Fire PIO…
- Some Simplistic thoughts on Social Media – December 17, 2010
- New Media, Old Media – January 10, 2011
- Even the Walls have Ears – November 24, 2010
- A PIO Social Media Christmas – December 22, 2010
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