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As a PIO I try to Fill the Void

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piostreetWhen we arrive at a scene I traditionally have to make one of three quick decisions –perform the duties of a firefighter if manpower is lacking, perform my normal duties as the PIO, or watch to see the scene unfold to determine where I can best serve. In a volunteer department all bets are off relating to PIO responsibilities when we are short handed on the fireground.

 There are many times I am at the scene of a fire with sufficient manpower and no press on site where I opt for the third choice and go behind the lines to interact with bystanders. I do this for several reasons –

 Interaction – I think it is important that a human face is placed on the department. When I cross the yellow lines citizens are appreciative that I am filling them in about the incident that is taking place on their block. Obviously, I only release information for public consumption, but nevertheless it is always appreciated. Neighborhood angst exists when residents are totally in the dark about what is happening and why.

Information Gathering – Many times bystanders have significant information that could help give us a quick snapshot as to how the incident unfolded and what they saw prior to our arrival. Obviously the Chiefs are in fireground incident command mode, the police have their hands full trying to get things into perspective or interview victims, so an extra set of eyes and ears is helpful to relay information to appropriate parties in real time.

Compassion – I usually try to sort out who the civilian victims are in an incident. I introduce myself, give them a business card, tell them they can talk to a Chief as soon at the scene is secure and act as a go between to inform officers of personal property or mementos that a citizen might need to retrieve from the scene. I also try to inform victims, within reason, what is taking place on the fireground and why. Venting, smashing glass, taking walls down, and general fire fighting dynamics are obviously alien to distressed homeowners who don’t understand why we are creating additional perceived damage to their home or property.

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