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	<title>Comments on: Is the Media taking a Free Ride?</title>
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	<description>Information for today&#039;s Public Information Officer</description>
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		<title>By: The Media is taking a Free Ride using our resources &#124; The Fire PIO</title>
		<link>http://thefirepio.com/2010/03/04/is-the-media-taking-a-free-ride/comment-page-1/#comment-193</link>
		<dc:creator>The Media is taking a Free Ride using our resources &#124; The Fire PIO</dc:creator>
		<pubDate>Thu, 18 Mar 2010 14:48:52 +0000</pubDate>
		<guid isPermaLink="false">http://thefirepio.com/?p=431#comment-193</guid>
		<description>[...] The Media is taking a Free Ride using our resources No comments    ShareI wrote a post a few weeks’ backs about whether we, as PIO’s, are carrying the heavy load for the media in regard to supplying them with information from incident scenes. Is the Media taking a Free Ride? [...]</description>
		<content:encoded><![CDATA[<p>[...] The Media is taking a Free Ride using our resources No comments    ShareI wrote a post a few weeks’ backs about whether we, as PIO’s, are carrying the heavy load for the media in regard to supplying them with information from incident scenes. Is the Media taking a Free Ride? [...]</p>
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		<title>By: Jeff Bressler</title>
		<link>http://thefirepio.com/2010/03/04/is-the-media-taking-a-free-ride/comment-page-1/#comment-126</link>
		<dc:creator>Jeff Bressler</dc:creator>
		<pubDate>Thu, 04 Mar 2010 19:50:50 +0000</pubDate>
		<guid isPermaLink="false">http://thefirepio.com/?p=431#comment-126</guid>
		<description>Some great comments Kathrin.

I agree about your comments pertaining to freelancers looking to pitch stories to editors. This happens to me frequently. It does become time consuming since they are not covering hard news. For them to flesh out a treatment for their pitch, when they are dealing with firematic subject matter that is complex, becomes a teacher/pupil relationship. I do it though because I understand there plight in needing viable stories to put food on the table.</description>
		<content:encoded><![CDATA[<p>Some great comments Kathrin.</p>
<p>I agree about your comments pertaining to freelancers looking to pitch stories to editors. This happens to me frequently. It does become time consuming since they are not covering hard news. For them to flesh out a treatment for their pitch, when they are dealing with firematic subject matter that is complex, becomes a teacher/pupil relationship. I do it though because I understand there plight in needing viable stories to put food on the table.</p>
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		<title>By: Kathrin</title>
		<link>http://thefirepio.com/2010/03/04/is-the-media-taking-a-free-ride/comment-page-1/#comment-125</link>
		<dc:creator>Kathrin</dc:creator>
		<pubDate>Thu, 04 Mar 2010 18:26:14 +0000</pubDate>
		<guid isPermaLink="false">http://thefirepio.com/?p=431#comment-125</guid>
		<description>That&#039;s because they do see you as their adjunct news team. I think this is a fairly new trend in media relations. Due to the economy many newspapers are closing or laying off reporters, and television news is not immune to that. ABC recently closed all but the DC officeand laid off more than half of its reporter crew. 

I have also seen a trend of more freelance reporters approaching us to help them pitch ideas to networks, that upon acceptance, they will come back to us to help write. I have built solid relationships with some amazing local and national reporters, but even they seem very strapped for resources and time and look to me to provide any assistance I possibly can. 

While my interactions with the media are somewhat different, I am often left with doing a lot of the legwork for the reporters too, even with hot putton stories that should write themselves. 

I am not sure if this is a trend or merely a figment of my imagination, but I&#039;ve recently noticed a deep slump in hard news being reported during morning and evening network broadcasts. News has been reduced to American Idol recaps and, this morning&#039;s highlight, the astrological implications of what month you decide to get married in. I&#039;ve stopped expecting to see real news from network news stations (lost faith in CNN yrs ago).</description>
		<content:encoded><![CDATA[<p>That&#8217;s because they do see you as their adjunct news team. I think this is a fairly new trend in media relations. Due to the economy many newspapers are closing or laying off reporters, and television news is not immune to that. ABC recently closed all but the DC officeand laid off more than half of its reporter crew. </p>
<p>I have also seen a trend of more freelance reporters approaching us to help them pitch ideas to networks, that upon acceptance, they will come back to us to help write. I have built solid relationships with some amazing local and national reporters, but even they seem very strapped for resources and time and look to me to provide any assistance I possibly can. </p>
<p>While my interactions with the media are somewhat different, I am often left with doing a lot of the legwork for the reporters too, even with hot putton stories that should write themselves. </p>
<p>I am not sure if this is a trend or merely a figment of my imagination, but I&#8217;ve recently noticed a deep slump in hard news being reported during morning and evening network broadcasts. News has been reduced to American Idol recaps and, this morning&#8217;s highlight, the astrological implications of what month you decide to get married in. I&#8217;ve stopped expecting to see real news from network news stations (lost faith in CNN yrs ago).</p>
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